Targeting



Before You Start:
  • What do you know about the organisation/industry you're writing this for?
  • What are the requirements of the opportunity you're applying for?
  • How do your skills and experience match the recipient's needs?
As you write your CV, try to think of it from the point of view of the person that you hope will read it. Ask yourself if the layout of your CV is appropriate for this industry? For example, if you are applying for design-related positions you may want to use the layout of your CV to showcase your design skills, but for most non-design positions, a neatly presented CV in a traditional format would be more suitable.

You may also want to adapt the layout of your CV when sending it to different organisations within the same industry. For example, a small design collective may look for an innovative layout, while a larger, more established design agency which works mainly with corporate clients, might respond to a less edgy design.

Finally, ask yourself if your CV shows clearly that you have the specific skills needed to do the job you are applying for? It is important to identify each recipient’s needs and communicate how you can meet them. To do this, you may need to change the content of your CV a little for every opportunity you apply to.

Here's what you can find out:
 Job Ads

If you are applying to an advertised position, the 'person specification' on the job ad states clearly what skills the employer is seeking. If you are not applying to an advertised position, you can still look at a range of job ads for similar positions to see the types of skills required.

Careers Websites

The Occupational Profiles on the Prospects careers advice website (listed under Explore Types of Jobs) give detailed accounts of the day-to-day duties for each role you are interested in, and outlines the range of skills needed.

Company Websites

Some company websites have specific information on their ‘recruitment’ or ‘jobs’ pages that describes the qualities they are seeking. Other websites will be useful to give you an idea of the kind of work they do or the clients they have, and give you an insight into the company culture.

Informational Interviews

If you are able to talk to someone who is working in the industry or role you are interested in, you can gain first hand knowledge of the skills they use on a regular basis and what they do day to day. You can also ask their advice on what will help you become successful in that industry.

Professional Bodies

These are specialist organisations that work to further the interests of members in specific professions. Professional bodies can provide directories of company names and contact details, forums and events for meeting people in your industry, specialist job hunting and careers advice.
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