Events & Opportunities
| Posted on 13.03.2009 | Posted by CC
T-shirt competition
Rapanui started as an underground t-shirt maker on the Isle of Wight, set up by the Drake-Knight brothers, 21 and 23. From their pocketchange funding they grew their company into the award-winning brand it is today in a short 12 months.
Their ambitious sustainable business model is key to their success; the motivation to develop Rapanui’s eco-friendly approach came from their experiences in the water, repeatedly getting ill from sewage released onto their local beach in storm surf. The Boys have implemented several initiatives to help the local environment, including the quarterly beach cleans the company hosts in association with the MCS, which remove and recycle tonnes of beach waste from Island beaches.
Environmentally, the brand takes a holistic approach to implementing sustainable alternatives in the supply chain for their green clothing. They started by evaluating the entire product life cycle and chose sustainable solutions that deliver the best net effect on the environment, balancing the environmental benefit against the cost to the consumer. With close ties to student groups, the guys are adamant that eco-friendly products should be accessible to everybody and so absorb the extra cost of using Organics, Ethical trade and Renewable energy powered factories; they simply decide to make less money to keep things affordable for their customers. People are starting to ask ‘who are these guys?!’
Pam Stubberfield was one of them. Pam is Rapanui’s fashion co-ordinator and was hired soon after seeing what the boys where up to in an industry magazine, she was a high flying buyer for Marks and Spencer but chucked it all in to go green with Rapanui.
For more information please email : eve@rapanuiclothing.com
Their ambitious sustainable business model is key to their success; the motivation to develop Rapanui’s eco-friendly approach came from their experiences in the water, repeatedly getting ill from sewage released onto their local beach in storm surf. The Boys have implemented several initiatives to help the local environment, including the quarterly beach cleans the company hosts in association with the MCS, which remove and recycle tonnes of beach waste from Island beaches.
Environmentally, the brand takes a holistic approach to implementing sustainable alternatives in the supply chain for their green clothing. They started by evaluating the entire product life cycle and chose sustainable solutions that deliver the best net effect on the environment, balancing the environmental benefit against the cost to the consumer. With close ties to student groups, the guys are adamant that eco-friendly products should be accessible to everybody and so absorb the extra cost of using Organics, Ethical trade and Renewable energy powered factories; they simply decide to make less money to keep things affordable for their customers. People are starting to ask ‘who are these guys?!’
Pam Stubberfield was one of them. Pam is Rapanui’s fashion co-ordinator and was hired soon after seeing what the boys where up to in an industry magazine, she was a high flying buyer for Marks and Spencer but chucked it all in to go green with Rapanui.
For more information please email : eve@rapanuiclothing.com
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