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Industry Insight

Yu Jordy Fu

Creative Director

Are you a graduate? If so, what did you study?

I graduated from Central Saint Martins 2003; with a 1st class degree in Arts and Design Spatial Pathway, now the course is called ‘Architecture: Spaces + Objects’. After that I did an MA in Architecture at the Royal College of Art.

Brief description of what you do.

I have my own line of sustainable products, sold in the U.K. and E.U. I do exhibitions and art commissions for private and public clients, at the same time I work as a creative consultant for architecture and design firms on project basis. (www.jordyfu.com)

What is a standard day for you?

I sketch, I paint, I draw, I 3d model, I render, I cut paper, I cut, I fold, I pin up, I discuss, I redraw, I remodel, I colour, I run, I measure, I calculate, I merge, I search, I read, I shop, I sing, I dance.

What skills have you come to rely on most in your position?

Many skills are important such as computer skills, ability to present/write, communicate with people, patience, endurance, determination, ambitions, and most importantly the ability to transform ideas into design and realise them.

If you had to pick one positive and one negative aspect of your job what would they be?

Positive is that my job is creative and challenging, and the negative aspects would be long working hours, sleepless nights, but I do enjoy what I do a lot, so even sleepless nights don’t matter so much.

How did you get into your role?

After Central Saint Martins, I did a MA in Architecture at the Royal College of Art, then went to work for Future Systems (www.future-systems.com), as a designer, then Skidmore, Owings & Merrill (www.som.com) as a design architect. I set up my own company last year to launch my product line, and be a more independent artist and designer (http://www.jordyfu.co.uk).

Do you do any type of networking? If so, what?

Parties, Exhibition openings

Is there any advice that you would give students looking to get into your field?

Believe in yourself, and never give up dreams.