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| Competition | | Posted on 06.07.2011 | Posted by LB
NEW STUDENT COMPETITON (£800 and internship prize)
The brief.
We are looking for artwork that reflects their customer mantra of ‘Enjoy life’. The winning work will inspire new permanent signage for Duke of York Square and offers a chance to work in partnership with top London branding agency Underscore*.
This is a very open brief as we are excited to see all types of interpretations.
The categories for this competition are as follows:
• Best use of graphics
• Best use of materials
• Best use of mixed media
All artwork needs to be supplied in digital format. And delivered to Underscore for collation along with the entry form with can be obtained from lucy@underscore.co.uk .
This brief is open to selected universities and colleges across London.
We advise that you visit the square to get a full understanding of the area and what it has to offer to its visitors. If you would like further information on the signage within the square then please contact lucy@underscore.co.uk.
The vote.
The judging panel (TJP) will vote and six entries will be shortlisted. These entries will be considered the best to work as a part of future signage and best reflect the concept of ‘enjoying life’ on the square.
These entries will be re-sized (if necessary) and printed by underscore so they are all the same format. The 6 finalist entries will go on display at Duke of York Square for a short period of time. During this time visitors can view the
work and cast a vote for their favourite entry.
Taking into consideration the ‘peoples’ favourite a final vote for the winner and 2 runners-up will be cast by TJP to consist of Cadogan*, Duke of York Square* representatives and Underscore.
The winning entries.
Winner:
£800
The winner will also receive a 2 weeks internship at Underscore where they will work on evolving their signage designs.
The winning artwork will inspire the new permanent signage on Duke of York Square, which will cover aspects from wayfinding, posters and entrance signs.
2 Runners up:
£350 each
NB. The winner’s concept might not become the final signage for DoYS but they will have the opportunity to evolve the designs into the final product whilst at Underscore.
The dates.
The deadline for all entries is Monday 17th October.
There will be a 2 week timeframe for all entries to be collated and judged for the first round.
The dates for the public display will be released nearer the time.
________________________________________________________________________________
* Who’s who:
Cadogan Estate
The Cadogan Estate covers more than 90 acres of Chelsea and Knightsbridge, some of the most fashionable districts of the Capital in which to live, work and play. We are home to some of the most glamorous shopping streets in the world; Sloane Street, Duke of York Square, Sloane Square, and parts of the Kings Road. World-class entertainment is provided by the
leading concert venue at Cadogan Hall along with the Royal Court Theatre, and the Saatchi Gallery with its famous contemporary art collection.
Duke of York Square
Duke of York Square is a shopping and leisure area situated behind the Kings Road near Sloane Square tube station. Home to many high end retailers, restaurants and bars it is a destination shopping area which is always alive with people and activity. Duke of York Square is also home to the infamous Saatchi Gallery and also hosts many events from weekly farmers markets
through to larger events to celebrate momentous occasions such as the Royal Wedding, Chelsea in Bloom and Wimbledon.
Underscore
Underscore is a specialist marketing and branding agency with a big track record in brand, staff and customer engagement. For over a decade we have sought to promote like minded clients who believe that confident compelling creative work can bring their business positive returns.
___________________________________________________
We are looking for artwork that reflects their customer mantra of ‘Enjoy life’. The winning work will inspire new permanent signage for Duke of York Square and offers a chance to work in partnership with top London branding agency Underscore*.
This is a very open brief as we are excited to see all types of interpretations.
The categories for this competition are as follows:
• Best use of graphics
• Best use of materials
• Best use of mixed media
All artwork needs to be supplied in digital format. And delivered to Underscore for collation along with the entry form with can be obtained from lucy@underscore.co.uk .
This brief is open to selected universities and colleges across London.
We advise that you visit the square to get a full understanding of the area and what it has to offer to its visitors. If you would like further information on the signage within the square then please contact lucy@underscore.co.uk.
The vote.
The judging panel (TJP) will vote and six entries will be shortlisted. These entries will be considered the best to work as a part of future signage and best reflect the concept of ‘enjoying life’ on the square.
These entries will be re-sized (if necessary) and printed by underscore so they are all the same format. The 6 finalist entries will go on display at Duke of York Square for a short period of time. During this time visitors can view the
work and cast a vote for their favourite entry.
Taking into consideration the ‘peoples’ favourite a final vote for the winner and 2 runners-up will be cast by TJP to consist of Cadogan*, Duke of York Square* representatives and Underscore.
The winning entries.
Winner:
£800
The winner will also receive a 2 weeks internship at Underscore where they will work on evolving their signage designs.
The winning artwork will inspire the new permanent signage on Duke of York Square, which will cover aspects from wayfinding, posters and entrance signs.
2 Runners up:
£350 each
NB. The winner’s concept might not become the final signage for DoYS but they will have the opportunity to evolve the designs into the final product whilst at Underscore.
The dates.
The deadline for all entries is Monday 17th October.
There will be a 2 week timeframe for all entries to be collated and judged for the first round.
The dates for the public display will be released nearer the time.
________________________________________________________________________________
* Who’s who:
Cadogan Estate
The Cadogan Estate covers more than 90 acres of Chelsea and Knightsbridge, some of the most fashionable districts of the Capital in which to live, work and play. We are home to some of the most glamorous shopping streets in the world; Sloane Street, Duke of York Square, Sloane Square, and parts of the Kings Road. World-class entertainment is provided by the
leading concert venue at Cadogan Hall along with the Royal Court Theatre, and the Saatchi Gallery with its famous contemporary art collection.
Duke of York Square
Duke of York Square is a shopping and leisure area situated behind the Kings Road near Sloane Square tube station. Home to many high end retailers, restaurants and bars it is a destination shopping area which is always alive with people and activity. Duke of York Square is also home to the infamous Saatchi Gallery and also hosts many events from weekly farmers markets
through to larger events to celebrate momentous occasions such as the Royal Wedding, Chelsea in Bloom and Wimbledon.
Underscore
Underscore is a specialist marketing and branding agency with a big track record in brand, staff and customer engagement. For over a decade we have sought to promote like minded clients who believe that confident compelling creative work can bring their business positive returns.
___________________________________________________
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