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| | | Posted on 07.06.2011 | Posted by LB
Bassano Viral Video Contest
The Brief
Bassano Hard Soda is classic Italian soda mixed with premium vodka. Inspired by a prohibition era (1927) recipe and consumed at house parties and speakeasies Bassano encapsulates the true spirit of friendship. Like meeting a lifelong friend for the very first time, reuniting with a long, lost friend or hanging out with your best friend Bassano Hard Soda is a hard drink with great spirit.
ABOUT THE BRAND
Website: www.Bassanohardsoda.com
Facebook group: www.Facebook.com/bassanohardsoda
Availability: Product is available everywhere in Canada except Quebec
Slogans: Could use any, all, or none of the following slogans:
1. “A hard drink with great spirit”
2. “The spirit of friendship never goes out of style”
3. “Inspired by Classic Italian Soda”
SUBJECT
New Product: Bassano Hard Soda
Unique Selling Proposition: The first hard soda on the Canadian market.
Key Benefits: Natural flavor, no artificial colors, Natural Spring Water, Premium Vodka. Key Message of the Campaign: Bassano is: connection / friendship / sophisticated / maturity / graduation beverage
VIDEO SPECS Desired length of video: 30 seconds or 1 minute in length. (This does not include the time of the closing HiretheWorld graphics.) Budget for Prize Package: $50,000 (details below)
Type of Video: We have no preference.
Resolution quality standard: No resolution limits – we will accept all types of video submissions. Note: High quality videos have the potential of being broadcast on television.
TARGET MARKET Geographic: Primarily Canada and Secondarily the USA Age: 21 - 29 Sex: No Preference Income: $30,000+ Psychographics: Social media addicts / young professionals / freshly minted university grads / typically single or in a relationship but not married / no kids / utilizing disposable income for fun, self improvement, nicer clothes, etc.
They work hard / play hard / go to nightclubs / play video games (males) / still into music in a big way / probably living on their own now, maybe for the first time / into events – first in line for cool activities / early adopters / socially extroverted / fun / spontaneous / participate in outdoor activities
TONE AND MANNER
Tone and manner of your contest: No Preference – Be creative! Desired Actions: We want people to buy the product and to visit our Facebook site (facebook.com/bassanohardsoda).
Desired Reaction: We want people to think about who they can share this with. Reaction: “I have to show this to X” Sexual Content: Nudity is not allowed in any Hiretheworld Video contest. Videos can be edgy but no R rated content.
Language: Videos can be edgy but no R rated content. Have fun with this but we don’t want to offend people.
Alcohol Consumption: Important: We cannot show anyone consuming alcohol. They can have the bottle in their hand, have it coming up to their mouth, but in order to go on TV they must not be consuming the alcohol.
Theme: No preference. We had an idea for “meet cute” - unique ways of meeting new friends. That being said we don’t want to limit anyone’s creativity.
CONTEST DETAILS
Video Must haves:
• Red Bassano Logo
• Link to the facebook site (facebook.com/bassanohardsoda)
• HiretheWorld Closing Image for 5 seconds
Director’s Package Will Include:
• Branding Package
• Graphics
• Creative Brief
• Note: The Director’s Package will not include Bassano Brand bottles (See page 7 for more information)
How to Enter
Visit www.hiretheworld.com and register as a freelancer.
Closing Date
Date Event
May 16, 2011 Director’s Package Preview Ready for Distribution
June 13, 2011 Start Accepting Entries
July 24, 2011 Award 1st Early entry prize
August 31, 2011 Award 2nd Early entry prize
September 30, 2011 Contest Close (Not accepting anymore entries)
October 21, 2011 Analytics Close
October 30, 2011 Final Prizes distributed
Judging Process and Prize Details
The Prizes for this contest will be awarded in three ways:
Total Prize Money
Client’s Choice $36,000
Virality Ranking $11,000
Sharing $3,000
Total $50,000
A. Client’s Choice
Achievement Prize
1st Place $20,000
2nd Place $5,000
3rd Place $2,500
4th – 10th Place $500 ($3500 total)
Early Entry Prize (July 24, 2011) $2,500
Early Entry Prize (August 31, 2011) $2,500
Total $36,000
The Client Choice Prizes will be chosen based on how the video meets this criteria:
Criteria Weight
Meets Creative Brief 20%
Maintains Brand Standards 15%
Overall Appeal 20%
Popularity/Virality 25%
Likelihood of Motivating People to Take a Desired Action 20%
Total 100%
B. Virality Ranking
Achievement Prize
1st in Virality Points $5,000
2nd in Virality Points $2,500
3rd in Virality Points $1,000
Most Canadian Views $2,500
Total $11,000
HiretheWorld Virality Ranking System:
The Virality Ranking system is designed to reward you for designing a video that goes viral and for the effort you put in to sharing your video as much as possible. There are 3 major scoring categories involved in calculating your virality score, with additional bonuses available:
• View Points
• Social Points
• Feedback Points
• Bonuses
View Points
“View Points” scoring encourages you to direct viewers to watch your video as much as possible. The point system will reward you for views of your video on the HiretheWorld site, Facebook and Youtube. The scoring system will be weighted to encourage views at HiretheWorld.com but simultaneously promoting your video on all three sites give you the best chance at getting points.
Social Points
“Social Points” are awarded to you when you and your network share your video. After registering at HiretheWorld.com, you receive a unique HiretheWorld URL. This allows us to track how much sharing of your link is happening on sites like Facebook, LinkedIn, Twitter. These points are not dependent on how many people click your links to view your video. Simply sharing your link will earn you points, though getting views from your links will obvious yield more points.
Feedback Points
“Feedback Points” are awarded based on how viewers are rating your video through the HiretheWorld site. A rating of 5 stars will yield substantially more points than a rating of 1 star. Additional points are awarded if the voter has logged in as a user of HiretheWorld, and even more points are awarded if the voter has completed their profile (100% complete in profile status bar).
Points will also be awarded for feedback from social news sites like Stumbleupon, Reddit and Digg, though less than the points available for feedback at HiretheWorld.
Bonuses
1. Geographic View Bonuses
This bonus will impact total “View Points”. Given that Bassano is launching initially in Canada, A Canadian view is worth 3 times more than a view from anywhere else in the world. So if a Canadian views your video at HiretheWorld.com, you would earn 3 points whereas a view from Antarctica would earn you only 1. These modifiers are above and beyond the $2,500 prize mentioned at the beginning of the Virality section for the most overall Canadian views.
2. Ratio Bonuses by Week
Point Category Week 1 2 3 4 5 6 7 8
Most View Pts +10% +20% +30% +40% +50% +60% +70% +100%
Most Social Pts +10% +20% +30% +40% +50% +60% +70% +100%
Most Feedback Pts +10% +20% +30% +40% +50% +60% +70% +100%
Each week the video with the most “View Points”, the video with the most “Social Points” and the video with the most “Feedback Points” will earn a bonus for that category of points. The bonus will increase in magnitude with each passing week.
Example: If Videographer A has the most “View Points” (let’s say 100 pts) after week 1, they would start week 2 with 110 view points. This bonus would have no effect on Videographer A’s social or feedback points, nor their point totals in week 2.
These are one-time bonuses which are calculated weekly. They are designed to help somebody who posts an amazing video later on in the contest catch up in terms of Virality Points.
The Viral Scoring System is designed to provide a means of measuring Virality and reinforce that this is more than a video contest, it is a viral video contest. If it’s all too much, the scoring system can be boiled down quite simply:
Promote your video as much as possible!
Following this simple tip should put you in good stead to compete for Virality prizes.
For those of you who want to know more about the math behind the Virality Scoring System, we plan to release the complete breakdown in early June 2011.
C. Sharing Ranking
Achievement Prize
Most Click-Throughs $1,500
Random Draw $1,500
Total $3,000
The sharing prizes are not just for contestants. They are for any individual who wants to get involved. The prizes for sharing are based on how many click-throughs are generated for the contest. These prizes are not video specific. A click-through occurs every time an individual clicks on your link to visit the contest page.
When you register for www.HiretheWorld.com you are given a unique code in your URL. While you are logged in you can use the share buttons for Facebook, Twitter etc to automatically post your unique URL to your profiles in those social media sites. Alternatively, you could copy and paste the URL from your logged in HiretheWorld page. A videographer would simultaneously gain “Sharing Points” as well as “Social Points” for sharing the link and receiving a click-through.
To encourage sharing even if one user has a large advantage in total click-throughs, we are holding a random draw. Every click-through counts as one ballot into the draw. Thus, even if you only get one click-through, you have a chance at winning $1,500.
Good luck and Happy Filming!
Bassano Hard Soda is classic Italian soda mixed with premium vodka. Inspired by a prohibition era (1927) recipe and consumed at house parties and speakeasies Bassano encapsulates the true spirit of friendship. Like meeting a lifelong friend for the very first time, reuniting with a long, lost friend or hanging out with your best friend Bassano Hard Soda is a hard drink with great spirit.
ABOUT THE BRAND
Website: www.Bassanohardsoda.com
Facebook group: www.Facebook.com/bassanohardsoda
Availability: Product is available everywhere in Canada except Quebec
Slogans: Could use any, all, or none of the following slogans:
1. “A hard drink with great spirit”
2. “The spirit of friendship never goes out of style”
3. “Inspired by Classic Italian Soda”
SUBJECT
New Product: Bassano Hard Soda
Unique Selling Proposition: The first hard soda on the Canadian market.
Key Benefits: Natural flavor, no artificial colors, Natural Spring Water, Premium Vodka. Key Message of the Campaign: Bassano is: connection / friendship / sophisticated / maturity / graduation beverage
VIDEO SPECS Desired length of video: 30 seconds or 1 minute in length. (This does not include the time of the closing HiretheWorld graphics.) Budget for Prize Package: $50,000 (details below)
Type of Video: We have no preference.
Resolution quality standard: No resolution limits – we will accept all types of video submissions. Note: High quality videos have the potential of being broadcast on television.
TARGET MARKET Geographic: Primarily Canada and Secondarily the USA Age: 21 - 29 Sex: No Preference Income: $30,000+ Psychographics: Social media addicts / young professionals / freshly minted university grads / typically single or in a relationship but not married / no kids / utilizing disposable income for fun, self improvement, nicer clothes, etc.
They work hard / play hard / go to nightclubs / play video games (males) / still into music in a big way / probably living on their own now, maybe for the first time / into events – first in line for cool activities / early adopters / socially extroverted / fun / spontaneous / participate in outdoor activities
TONE AND MANNER
Tone and manner of your contest: No Preference – Be creative! Desired Actions: We want people to buy the product and to visit our Facebook site (facebook.com/bassanohardsoda).
Desired Reaction: We want people to think about who they can share this with. Reaction: “I have to show this to X” Sexual Content: Nudity is not allowed in any Hiretheworld Video contest. Videos can be edgy but no R rated content.
Language: Videos can be edgy but no R rated content. Have fun with this but we don’t want to offend people.
Alcohol Consumption: Important: We cannot show anyone consuming alcohol. They can have the bottle in their hand, have it coming up to their mouth, but in order to go on TV they must not be consuming the alcohol.
Theme: No preference. We had an idea for “meet cute” - unique ways of meeting new friends. That being said we don’t want to limit anyone’s creativity.
CONTEST DETAILS
Video Must haves:
• Red Bassano Logo
• Link to the facebook site (facebook.com/bassanohardsoda)
• HiretheWorld Closing Image for 5 seconds
Director’s Package Will Include:
• Branding Package
• Graphics
• Creative Brief
• Note: The Director’s Package will not include Bassano Brand bottles (See page 7 for more information)
How to Enter
Visit www.hiretheworld.com and register as a freelancer.
Closing Date
Date Event
May 16, 2011 Director’s Package Preview Ready for Distribution
June 13, 2011 Start Accepting Entries
July 24, 2011 Award 1st Early entry prize
August 31, 2011 Award 2nd Early entry prize
September 30, 2011 Contest Close (Not accepting anymore entries)
October 21, 2011 Analytics Close
October 30, 2011 Final Prizes distributed
Judging Process and Prize Details
The Prizes for this contest will be awarded in three ways:
Total Prize Money
Client’s Choice $36,000
Virality Ranking $11,000
Sharing $3,000
Total $50,000
A. Client’s Choice
Achievement Prize
1st Place $20,000
2nd Place $5,000
3rd Place $2,500
4th – 10th Place $500 ($3500 total)
Early Entry Prize (July 24, 2011) $2,500
Early Entry Prize (August 31, 2011) $2,500
Total $36,000
The Client Choice Prizes will be chosen based on how the video meets this criteria:
Criteria Weight
Meets Creative Brief 20%
Maintains Brand Standards 15%
Overall Appeal 20%
Popularity/Virality 25%
Likelihood of Motivating People to Take a Desired Action 20%
Total 100%
B. Virality Ranking
Achievement Prize
1st in Virality Points $5,000
2nd in Virality Points $2,500
3rd in Virality Points $1,000
Most Canadian Views $2,500
Total $11,000
HiretheWorld Virality Ranking System:
The Virality Ranking system is designed to reward you for designing a video that goes viral and for the effort you put in to sharing your video as much as possible. There are 3 major scoring categories involved in calculating your virality score, with additional bonuses available:
• View Points
• Social Points
• Feedback Points
• Bonuses
View Points
“View Points” scoring encourages you to direct viewers to watch your video as much as possible. The point system will reward you for views of your video on the HiretheWorld site, Facebook and Youtube. The scoring system will be weighted to encourage views at HiretheWorld.com but simultaneously promoting your video on all three sites give you the best chance at getting points.
Social Points
“Social Points” are awarded to you when you and your network share your video. After registering at HiretheWorld.com, you receive a unique HiretheWorld URL. This allows us to track how much sharing of your link is happening on sites like Facebook, LinkedIn, Twitter. These points are not dependent on how many people click your links to view your video. Simply sharing your link will earn you points, though getting views from your links will obvious yield more points.
Feedback Points
“Feedback Points” are awarded based on how viewers are rating your video through the HiretheWorld site. A rating of 5 stars will yield substantially more points than a rating of 1 star. Additional points are awarded if the voter has logged in as a user of HiretheWorld, and even more points are awarded if the voter has completed their profile (100% complete in profile status bar).
Points will also be awarded for feedback from social news sites like Stumbleupon, Reddit and Digg, though less than the points available for feedback at HiretheWorld.
Bonuses
1. Geographic View Bonuses
This bonus will impact total “View Points”. Given that Bassano is launching initially in Canada, A Canadian view is worth 3 times more than a view from anywhere else in the world. So if a Canadian views your video at HiretheWorld.com, you would earn 3 points whereas a view from Antarctica would earn you only 1. These modifiers are above and beyond the $2,500 prize mentioned at the beginning of the Virality section for the most overall Canadian views.
2. Ratio Bonuses by Week
Point Category Week 1 2 3 4 5 6 7 8
Most View Pts +10% +20% +30% +40% +50% +60% +70% +100%
Most Social Pts +10% +20% +30% +40% +50% +60% +70% +100%
Most Feedback Pts +10% +20% +30% +40% +50% +60% +70% +100%
Each week the video with the most “View Points”, the video with the most “Social Points” and the video with the most “Feedback Points” will earn a bonus for that category of points. The bonus will increase in magnitude with each passing week.
Example: If Videographer A has the most “View Points” (let’s say 100 pts) after week 1, they would start week 2 with 110 view points. This bonus would have no effect on Videographer A’s social or feedback points, nor their point totals in week 2.
These are one-time bonuses which are calculated weekly. They are designed to help somebody who posts an amazing video later on in the contest catch up in terms of Virality Points.
The Viral Scoring System is designed to provide a means of measuring Virality and reinforce that this is more than a video contest, it is a viral video contest. If it’s all too much, the scoring system can be boiled down quite simply:
Promote your video as much as possible!
Following this simple tip should put you in good stead to compete for Virality prizes.
For those of you who want to know more about the math behind the Virality Scoring System, we plan to release the complete breakdown in early June 2011.
C. Sharing Ranking
Achievement Prize
Most Click-Throughs $1,500
Random Draw $1,500
Total $3,000
The sharing prizes are not just for contestants. They are for any individual who wants to get involved. The prizes for sharing are based on how many click-throughs are generated for the contest. These prizes are not video specific. A click-through occurs every time an individual clicks on your link to visit the contest page.
When you register for www.HiretheWorld.com you are given a unique code in your URL. While you are logged in you can use the share buttons for Facebook, Twitter etc to automatically post your unique URL to your profiles in those social media sites. Alternatively, you could copy and paste the URL from your logged in HiretheWorld page. A videographer would simultaneously gain “Sharing Points” as well as “Social Points” for sharing the link and receiving a click-through.
To encourage sharing even if one user has a large advantage in total click-throughs, we are holding a random draw. Every click-through counts as one ballot into the draw. Thus, even if you only get one click-through, you have a chance at winning $1,500.
Good luck and Happy Filming!
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Whilst we check the wording of all opportunities we publicise, to ensure that they do not contravene UK employment law and our own equal opportunities policy, Creative Careers are unable to verify the details of opportunities publicised in the Events and Opportuniites section.
This means that we work on 'trust' in terms of publicising what we hope, and believe, to be genuine opportunities for students and graduates.
Students and graduates apply to these opportunities at their own risk and Creative Careers will not be held liable for any costs or damages incurred by applicants during their involvement companies, organisations or individuals publicising their opportunities on our Creative Living website.
